Dean Mirfin Chief Product Officer - KR Group


As a founding Director, Dean has seen Key grow from a dozen staff to now employing nearly 400. In this time he has played a major part in the development of Key’s strategy for equity release advice, as well as other areas of advice within the group.

With almost 30 years experience as a mortgage and retirement finance expert, he is central to the technical knowledge of the business and has a huge input into the ways we explain, advise, and deliver our services. In addition, in his capacity of Chief Product Officer, Dean looks heavily at the future for the development of new products to meet the needs of older borrowers and the ways in which they are advised upon in the future.

Today Dean regularly appears in the press and on radio and television as a specialist for the retirement advice sector.