Will Hale Chief Executive Officer - Key Retirement

Will joined Key in March 2014 from specialist annuity provider Partnership, where he was Director of Corporate Partnerships. His appointment has seen rapid progress in Key’s strategy for growing and developing relationships with a range partners spanning the bank, building society, intermediary and life company sectors in order to bring the range of services and products offered by the Group to a wider audience.

Following a successful period of growth which culminated in the sale and new ownership of KR Group in the summer of 2017, Will has been appointed CEO of the advice arm of the business, Key Retirement.

Will’s focus will be on continuing to grow Key’s advice capacity to serve ever increasing customer demand:

“Key Retirement is the acknowledged market leader in equity release advice and we are passionate about delivering consistently excellent outcomes for our customers. I look forward to working with colleagues and our lender and distribution partners to continue to grow the market and to drive innovation in order to meet the needs of an ever more diverse profile of customers seeking retirement lending solutions”

Previously Will has performed senior sales and proposition development roles focused on the at-and-in-retirement market, including as Commercial Leader for Genworth’s European Retirement and Protection business and as Head of Distribution at Lincoln Financial Group. Will’s early career was spent in the fund management and investment banking sectors working for JP Morgan and UBS.