Key Group appoints Business Development Director

8th April, 2014 - 11:06am

Will Hale Joins from Partnership Assurance

Key Group, the leading specialist provider of financial solutions to the over 55’s, has strengthened its executive team with the appointment of Will Hale as Business Development Director.

Will’s appointment is an important step in the group’s strategy for growth in its strong partnership relationships in order to bring the range of services and products offered by the group to a wider audience.

Will joins from specialist annuity provider Partnership, where he was Director of Corporate Partnerships. Previously he has performed senior sales and proposition development roles focused on the at and in retirement market including as Commercial Leader for Genworth’s European Retirement and Protection business and as Head of Distribution at Lincoln Financial Group.

Colin Taylor, Chief Executive of Key Group said: “The appointment of Will is another important step in delivering our strategy of building Key Group into the trusted brand for financial services for the over-55s. Following the changes announced in this month’s budget, the quality advice and guidance we are able to offer customers at and in retirement has never been more relevant. By working with Life Companies, Employee Benefit Consultants and other brand and affinity partners we believe we are uniquely positioned to deliver superior solutions for customers.”

Will Hale, Director, added: “Key Group has exciting development ambitions, focused on offering financial products and services which are important elements in meeting customers’ retirement objectives. The retirement landscape is changing rapidly and I look forward to working with new and existing partners to create innovative solutions that will deliver better outcomes for customers.”

Preston-based Key Group was founded in 1998. As the leading specialist provider of financial solutions to the over 55’s Key Group is the UK’s number one equity release adviser as well as a top 5 annuity broker and a leading innovative equity release lender through more2life.