KR Group appoints Director of Public Relations and Public Affairs
19 April 2018: Key Retirement Group (KR Group), the leading specialist provider of financial solutions to the over 55’s, has appointed Lee Blackwell as Director of Public Relations and Public Affairs.
Prior to joining KR Group, Lee was Head of PR and Media Relations at the Pensions and Lifetime Savings Association (PLSA) and Head of PR at FTSE-250 insurer, Partnership. She brings 18-years of experience in financial services communications which spans both stints in-house as well as agency.
As part of her new role, Lee will be responsible for building a cohesive strategic approach to group communications, public affairs and media relations with a particular focus on educating key audiences as to the benefits of equity release. She will report to Chris Bibby (Chief Marketing Officer).
Chris Bibby, Chief Marketing Officer, Key Retirement Group, said:
“The equity release market is growing faster than ever but there is still a significant amount of education and engagement needed to ensure that customers and stakeholders fully understand the potential of our products to improve lives. Therefore, we are delighted to welcome Lee Blackwell as Director of Public Relations and Public Affairs. She will focus on using her considerable experience in this market to not only build understanding of Key Retirement Group and its companies but also help to engage with key influencers.”
Lee Blackwell, Director of Public Relations and Public Affairs, Key Retirement Group, added;
“The Key Retirement Group story is an extremely exciting one – made even more interesting by its £208million sale to Partners Group in 2017. When you add this to the fact that this is an area of financial services which really interests me, it was a truly compelling reason to join this fast-growing company as Director of Public Relations and Public Affairs. I look forward to working with Chris and the rest of the marketing team to build understanding of KR Group and its brands while raising the profile of the sector and encouraging more people to consider how they might use property wealth in retirement.”
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About KR Group
- Founded in 1998, KR Group is the leading specialist provider of financial solutions to the over 55’s.
- Its companies include the UK’s leading equity release adviser, Key Retirement, specialist lender more2life, annuity provider Primetime and referral service Key Partnerships.
- As a group, we are proud of our heritage – over 1 million people have come to Key Retirement for help with financial planning in retirement and more2life has helped homeowners access more than £1bn worth of equity.